WRITING SAMPLES

The brief on this project was to devise a strategy and produce content for a series of printed guides that

provide an overview of the multi-functionality of the V&A Waterfront – from shopping and entertainment

to food. I wrote three brochures, namely a shopping guide, an eating guide and a general companion guide.

V&A Waterfront guide
V&A Waterfront

I was contributing editor for a few issues of High Life, the British Airways inflight magazine, on an ad hoc basis. I helped oversee the editorial process, brainstormed content, commissioned writers, edited material and wrote a number of pieces.

British Airways High Life logo
British Airways High Life
Pick n Pay Baby newsletter

I produced content for Pick n Pay Baby – a monthly digital newsletter. Besides being responsible for all copy, which included two or three themed parenting articles, I was also very involved in the product selection and shooting process.  

Pick n Pay Digital Newsletter
Fresh Living

As Deputy Editor on Pick n Pay's custom title I had considerable exposure to the processes involved in custom publishing. I liaised between client and editorial team and learnt a great deal about positive brand communication. I contributed creatively, too, conceptualising, commissioning and creating content. 

Fresh Living logo
Women's Health twins

I've freelanced for Women's Health magazine in various capacities, namely writing articles and editing. My most recent commission was to edit, customise and localise content from the American version of the title's sister magazine, Prevention, so that it resonated with a South African audience.

Women's Health logo

I created Sprogs n' Dogs, a family lifestyle blog that covered a range of interesting topics pertinent to parents. Daily material included DIY projects, kids' decor, quirky gift and party ideas, as well as must-visit child-friendly spaces. Unfortunately the website was hacked and no longer exists.

Sprogs n' Dogs 
Sprogs n Dogs logo
sprogs dog
Women's Health 
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